The Business: Rail & Anchor
About: A modern day general store in Royal Oak, Michigan that curates quality goods to make customers smile
Role: Social Media Manager
Responsibilities: Create and curate engaging content for all social platforms, including Facebook, Instagram, Website, and Newsletter
Social Examples
Strategy: Increase awareness and drive foot traffic through showcasing products in an organic yet trendy way, sharing inspiration, and participating in local collaboration.
Top Performing Posts
“These bumper stickers get it!”
13.8K views
“A look into some current favs in the shop right now 😊🍒🍸🕯️🌷”
13K views
“Bringing all things bright and colorful into the shop 💘
Who else is Spring ready?! 🫣”
13.7K views
“Spring is loading…
Come defrost in the shop & explore all our new spring goodies! 🌷🦋✨ ”
12.3K views
TikTok Examples
Promotional Examples
Holiday Promotional Tote Bags
Designed to give incentive to donate money to put towards Christmas lists of local foster kids.
Each donation was given a free tote bag.
Mother’s Day Promotional Tote Bags
Designed to give incentive to donate money to a local charity that provides the necessary resources and skills for women and children that come from a range of various backgrounds
Each donation of $10 or more was given a free tote bag.
Information Cards
Designed to give additional information about the charity sponsored along with tote bags
FRONT
BACK
Designed to give away during Pride Month festivities to each customer who spent over $35.
A proceed of each purchase then donated to Transgender Michigan to support their mission.
Pride Month Promotional Tote
Information Cards
Designed to show our appreciation to the customers as well as give additional information about the charity we will be donating to.
BON BON BON X RAIL AND ANCHOR
Do you miss the days of saying how you feel via mixtape? Do you wish you still had a boombox and a landline? Us too.
Transport yourself back to that time with this cassette tape inspired chocolate bar in two different yummy flavors!
Scan the QR code on the back to listen to a special playlist made by the crew at Rail and Anchor!
